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    B-LAB

    B-Line at Cyclofest 2017 Hosted By U.S. National White Water Center

    B-LINE natural energy was started by a few diehard mountain bikers with a dream. You have heard about the founders and how they created these energy gel alternatives out of need to naturally fuel the workouts of runners, cyclists and endurance athletes everywhere. So, all of us at Uber Endurance, Inc. wear many hats. This week we have our biggest event of the year, Cyclofest 2017, hosted by the U.S. National White Water Center in Charlotte, NC

    This is event is near and dear to our hearts because the bikers that started the company get to try, play, and race bikes as well as talk about B-LINE with all the top brands in the industry. It is all fun and games for us because we are so passionate about our products we produce.

    But as a small and growing business there is a lot of prep work to be done. We are in the kitchen mixing honey, maple, molasses, pomegranate, banana, chia, coconut and raspberry. We turn on the very loud air compressor and fill and cap each pouch for the attendees that love us, and those who are yet to be introduced to us. There are gift baskets to prepare, tents to clean, samples to transport so that every cyclist that comes out to Cyclofest 2017 can have the opportunity to try and fall in love with our all-natural energy gel alternative. Once they do try and fall for us they can eat B-LINE without the possible ill effects of a synthetic gel and with the confidence that what they are putting into their body is as good for them as the exercise that they are fueling, whether it be running, cycling or an alternate endurance sport!  

    So if you are anywhere near the U.S. National White Water Center in Charlotte, NC please come by booth #1016 to meet the B-LINE natural energy crew and fall in love with our energy gel alternative and leave feeling good about your work out fuel!

    Energy Gel Alternatives: Created in a Kitchen, Not In a Lab

    To work out the body needs energy. The quickest source of energy comes from carbohydrates. Energy gels contain carbohydrates. Most energy gels on the market today have ingredients that are unrecognizable and even unpronounceable.   As performance athletes focused on healthy eating, do we really want to ingest ingredients where we can’t even pronounce the name?   B-LINE is created in a kitchen and not in a lab and is an energy gel alternative that provides carbohydrates from all natural, whole food sources.

    Trail Runner Magazine, wrote an article 4 Natural Energy-Gel Alternatives stating that while maltodextrin (the carb source in many energy gels on the market) is derived from natural sources like rice, potatoes, wheat and, most often, corn, the processing to extract the benefits of said ingredients creates a substance that is hard to swallow (literally as well as taste wise).

    The article offers 4 all-natural substitutes for the athlete who is looking for a non-synthetic source of energy. These alternatives are:

    1. Honey
    2. Maple Syrup
    3. Dates
    4. Black Strap Molasses

     With this list in hand any athlete can go to the grocery store, purchase each item, figure out which is best for their current workout or how to combine them, pack a lunch box with all the pieces and then consume each one, individually, prior to a work out. Sounds like a confusing, time consuming process! Fortunately, all this can be eliminated by choosing an energy gel alternative. B-LINE natural energy offers a 1:1 ratio of honey to maple in every pouch. The BLUE, Raspberry Molasses flavor offers the second alternative offered, organic black strap molasses as a source of potassium. As far as the anti-inflammatory benefits that Dates offer B-LINE offers raspberries as our all-natural alternative. The RED, Pomegranate Banana flavor offers pomegranates as the source of the anti-inflammatory and organic banana provides the potassium (see our ‘What’s Inside’ page for addition health benefits of our all-natural ingredients).

    Additional benefits of choosing a whole food, simple, clean energy gel alternative is the body processes it as the food that it is. Being a non-synthetic substance, B-LINE is easier on the stomach especially with the Chia and coconut to aid in digestion and helps the body absorb and use the provided energy at a natural rate. Furthermore, many energy gels are in such a concentrated form that water in required to ‘chase’ the consumption of the gel. With B-LINE this is not necessary. The consistency as well as the properties of the product do not require water at the time of consumption. What a convenience on a ride or a run!

    Energy gel may be commonplace in the life of cyclists, runners and endurance athletes today, but this does not mean that a synthetic gel with unpronounceable ingredients must be the only choice. An alternative source of all-natural energy that has ingredients that you know, can pronounce, and buy at your local grocer in the convenience of a resealable, two serving pouch is offered to you by B-LINE natural energy.

    Our Founders

    Most of us have heard the phrase ‘opposites attract' but to bring opposites together, there needs to be a common thread. For our founders, Chris and Roddy, there were several threads that have sewn them together, but the first was a mutual friend.   These future besties did not meet on a trail as endurance athletes nor did they meet enjoying the endurance sport that they both loved, but at a dinner party.

    As the story goes, it did not take these bike nerds past dessert of this initial meeting to discover their common love for the trails.   Upon hearing that Roddy was to be racing the very next morning, Chris was giddy with the prospect of having a riding buddy and, as it turns out, a new best friend. As this epic bromance endured races and mountainous trails, Chris, Roddy and their very patient wives, Emily and Beth, did not only become fast friends but also neighbors, with a mere 500 feet separating their dwellings.

    One night a group of guys from the ‘hood gathered for some poker and some craft beer. As the game progressed and the mugs became empty the conversation turned to the question "what do YOU want to be when you grow up?" Now, this is where the differences and similarities collided.

    Chris is a salesman. He is energetic. Excited ALL of the time. He has A LOT of ideas. He plans on being king of the world at the hand of hard work and great ideas.

    Roddy is an Industrial designer. He is practical. He analyzes a lot. He plans on being the king of the world by analyzing ideas, giving them a practical path to fruition.

    Chris and Roddy compliment each other. The opposites. The cog and the wheel. The second common thread was an ultimate life goal.

    As the conversation progressed at this fated poker game Chris answered the afore-mentioned question by saying he wanted to build a brand. Start something from scratch. Be his own boss. Roddy was immediately on board. Chris proceeded to share several ideas that he had bouncing around in his head. Roddy listened with his practical ear and kicked the first two ideas to the curb BUT, the third proposed idea seemed to have merit. An energy gel alternative that is 100% organic.

    As previously mentioned, the final common thread that brought these friends together, and continues to be a passion, was mountain biking. They love to be out in those woods as endurance athletes, discussing energy gels and in the woods, is where the pieces were sewn together. Following the ‘BONK heard around the mountain' (see OUR STORY page) a mutual friend brought a Ziplock bag of molasses/honey to be used for energy on their ride. With a slurping taste of the energy ‘gel' Chris and Roddy's eyes locked and the idea lightbulbs were practically visible over their heads. A 100% natural energy gel for endurance athletes made with 100% organic food. Just food. That ultimate life goal was gaining momentum.

    This is where the fun really began. Conversations about what, how, why? Late nights of mixing the different combination of food in a Kitchen Aid mixer, filling the pouches on Sunday afternoons, designing the logo, designing the pouches, the marriage of the ideas, the work and the practical solutions. This friendship of opposites started with a chance conversation on racing mountain bikes, generated an idea through a series of events, and continues to grow into a company that has a mission to provide energy gels that are an effective, 100% organic food alternative that endurance athletes can feel good about eating.

    Top Energy Gel Comparison for Endurance Athletes

    The B-LINE Natural Energy journey started in 2009. The progression of our company has been one of love, passion, frustration and growth. We have recently put on our big boy pants and obtained some peeps to assist us in this journey. The new peeps are analytical peeps, marketing peeps, and a Mama B who is a ‘does a little bit of everything’ peep. Prior to gaining the new peeps we have earned loyal friends. These are the athletes out there who found us, love us and share us. They share us with the runners, cyclists and swimmers in their lives but we are pulling up our big boy pants because our friends’ circles are only so big. Our circles need to multiply.

    These loyal friends also write about us. We have been featured, reviewed and interviewed (check out our press page here to see the variety of articles) in various publication and on networks which has provided us with the love and validation that fuels our journey.

    One loyal source, that highlights B-LINE Natural Energy in their publications regularly, is Feed the Machine. Recently during an interview with Physical Therapist and Strength and Conditioning Specialist - Annemarie Alf it was stated: “For longer training days, over 2 hours: I love B-LINE Natural Energy gels as my #1 go to - the 5 clean natural ingredients are the best and they do not upset my stomach.”1  Another gem, recently published and has been a source of validation for our all-natural energy gel, is this comparison chart:

    Comparison Energy Gel

    In the layout above it is shown that B-LINE contains the most straight forward source of energy carbs of those compared. We are all about “what you see is what you get!”

    In one additional review of B-LINE Natural Energy the reviewer states the opinion: “I found both of the flavors incredibly tasty, and they weren’t too sweet and offered a satisfying and useful replenishment of energy and nourishment. I liked that they were 100% organic gels and that the ingredients were functional for your body and digestive system.”3

    What we are trying to convey here is that we are willing to do anything, go just about anywhere, shamelessly plug, endorse, shout to any runner, biker or swimmer that we think B-LINE is amazing, tasty, useful, convenient, all-natural, and on and on and on BUT we are not alone on our journey. And we are thankful.

    Sources:

    1 https://www.feedthemachine.com/Research/research-Detail/ArticleId/132/nutrition-plan-triathlete-physical-therapist-annemarie-alf.aspx

    2 https://www.feedthemachine.com/Research/research-Detail/ArticleId/166/the-evolution-of-energy-gels.aspx

    3 http://themtblab.com/2017/06/just-in-ottolock-cinch-lock-abbey-tools-whip-it-chain-whip-and-B-LINE-natural-energy-gel.html

    Why 5 All-Natural Ingredients?

    We are a group of simple people. We work hard and we play hard. We pay attention to what we eat. We seek out all-natural fruit or items with all-natural ingredients for fuel but food meeting these qualifications are not always convenient. Basically, eating simple can be very difficult in the world today because food has become very complicated--a frustrating situation for a simple lot like us.

    On a hard ride in the mountains one of our own turned some shades of inhumane colors when he hit a nutritional BONK! We fed him an energy bar with all-natural ingredients to no avail. With a purple/pink hue he continued to sweat all the way out of the woods. Inspired by the need to not BONK again, the purple, sweaty biker consulted a nutritionist. Following the advice of this expert a baggie was filled with molasses, honey and salt for the next ride. Simple, right?

    Those peanut butter idea wheels that had grown some cobwebs began to spin again. We needed to simplify what we are eating. What are ‘they’ doing with the energy gels for runners, cyclists, and endurance athletes that we can do with food? According to the consultant expert (a nutritionist), simple can be effective.

    We put three principles into effect to further our journey:

    1. We don’t need to eat a lot if we are eating right.

    With the right all-natural ingredients mixed together in a gel form, we do not need a large quantity for a large affect. Our pouch is 2.5 oz. We provide two servings in one pouch so it will sustain a grueling work out. The pouch is re-sealable. Keep it simple.

    2.  If we cannot pronounce it, we are not going to eat it.

    When we looked at the ingredients of the energy gels available on the market, many of the words were unrecognizable. Why, if we can say banana, know what a banana looks like and tastes like, would we choose potassium citrate? You cannot only pronounce each of our ingredients, but you can find them in the grocery store, not the pharmacy or the chemist’s lab.

    3. Make it meaningful.

    What is an energy gel supposed to do for an athlete? That is truly the question that is most important in our journey. We need fast-absorbing carbohydrates to provide immediate energy in a minimum effective dose. How can we replace what we need with what we want? Nature. That is how. We put together all-natural all-natural ingredients in a combination that replaces what some have created in a lab.

    Each of our flavors provide fast absorbing carbohydrates for energy, are gluten free, have antioxidants and potassium but the each has its individual benefits as well. Our honey, molasses, maple, raspberry and chia seed flavor (the Blue) also has omega fatty acids and our honey, maple, pomegranate, coconut (the Red) has vitamin C and Manganese (see our ‘What’s Inside’ page for the nutritional benefits of all of our ingredients).

    As it was mentioned, we are simple people. We took the most complicated idea of energy, simplified it with, frankly, what we like, added texture to make you chew your food and to aid in digestion, and created something different. Something good. Something that you can eat, that gives you energy, but will not give you guilt.

    So, why 5 ingredients? Because if we can’t do it in five simple, pronounceable, meaningful ingredients, then we should not be doing it at all.

     

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