I was recently asked a most superb question.  It's always more official in writing, plus I get to write a blog post. It's been a while. My bad. So here's the query:

"Why does B-LINE have multiple sweeteners?"

This could easily be a drawn out (and likely boring) novel on the advantages of combining honey, maple and molasses.  However, I will reserve a redux of "The Brothers Karamazov" for a rainy day and skip to the part where I break down B-LINE to each of its respective usage occasions; the anytime, during and after workout.

For starters, B-LINE provides the most simplistic delivery of fast absorbing carbohydrates, in terms of ingredients used, to the body for immediate absorption.  The goal is fast acting energy.  The ratios and types of sweeteners we use interplay with the serving size by ounce, which is important to note. Here’s the breakdown.

“Anytime”:  originally dubbed Blue and Red, our first two products, were created when we were competitively mountain biking.  It’s intentionally calorie high, carbohydrate and sugar rich.  At 2.5 oz it was designed to sustain our duration and intensity of biking.  It became “anytime”, with a focus on the resealable aspect, as common consumer feedback was that one would split the pouch for a portion at breakfast (say on waffles) and then the rest closer to exercise.   As a side note, the molasses, albeit sweet is nestled in there the large amount of potassium. 

“Racing-FUEL”: we partnered and co-branded this one (as well as re-FUEL) with our triathlete amigo, Jamey Yon.  He had a bit of influence into how we ended up with all 3 of these recipes.  In this case we used a single sweetener, maple, as it’s close relationship with sugar ratios and how it specifically interacts with sodium uptake.  Since sodium levels are 170-180mg per 1.2 oz, the key here is a smaller serving size as less is needed to efficiently shuttle sodium into the body.  Plus, the sodium one needs at given time during activity is unique to that person. 

“Re-FUEL”: the goal here was to get Jamey a product with a 4:1 ratio of carbs to protein and like the “anytime”, the product is more efficacious using honey and maple, then just maple alone.  It too is a 2.5 oz pouch, but in this case it’s a true single serve to be eaten at once.  Here we maximized the pouch serving size to have 10 g of whey plus the additional nutrient content. 

I think that covers the gist of it, but you've really got to taste trial B-LINE and get the whole tummy tale. So, B-LINE it and boogie to check out with the code FAMILYPACK for 30% on...yea you guessed it, the Family Pack.