B-LINE natural energy was started by a few diehard mountain bikers with a dream. You have heard about the founders and how they created these energy gel alternatives out of need to naturally fuel the workouts of runners, cyclists and endurance athletes everywhere. So, all of us at Uber Endurance, Inc. wear many hats. This week we have our biggest event of the year, Cyclofest 2017, hosted by the U.S. National White Water Center in Charlotte, NC

This is event is near and dear to our hearts because the bikers that started the company get to try, play, and race bikes as well as talk about B-LINE with all the top brands in the industry. It is all fun and games for us because we are so passionate about our products we produce.

But as a small and growing business there is a lot of prep work to be done. We are in the kitchen mixing honey, maple, molasses, pomegranate, banana, chia, coconut and raspberry. We turn on the very loud air compressor and fill and cap each pouch for the attendees that love us, and those who are yet to be introduced to us. There are gift baskets to prepare, tents to clean, samples to transport so that every cyclist that comes out to Cyclofest 2017 can have the opportunity to try and fall in love with our all-natural energy gel alternative. Once they do try and fall for us they can eat B-LINE without the possible ill effects of a synthetic gel and with the confidence that what they are putting into their body is as good for them as the exercise that they are fueling, whether it be running, cycling or an alternate endurance sport!  

So if you are anywhere near the U.S. National White Water Center in Charlotte, NC please come by booth #1016 to meet the B-LINE natural energy crew and fall in love with our energy gel alternative and leave feeling good about your work out fuel!